This week the long awaited ‘Google for Jobs’ launched in the UK after going live in the US, Spain and parts of Africa last year.
According to Google, ‘the facility automatically shows the "freshest and most relevant" openings based on a user's location when they type relevant terms into Google Search’ and appears as new tile when searching, a click on the tile takes the user through to the Google for Jobs platform (example below).
To help you succeed with this new job search function from the tech giant, in this article we’ll look closely at what this means, how this will affect existing job boards and crucially what you need to know to make sure your jobs rank highly in the new search – for which we’ve created a handy and easily shareable infographic!
What is Google for Jobs?
Google for Jobs enables candidates to look for their next role simply by searching on Google for roles in their chosen field and desired location, for example; 'Marketing jobs in London' or 'Finance jobs near me'. Google will then relevant display results to the user, having used artificial intelligence (AI) to search its partner job boards and career sites for what it deems to be the most relevant results to each unique searcher.
The user can then click on the job they want to find out more about and will then be taken through to the job board of the career site which is advertising the role, for example this could be Total Jobs or Reed or the employer’s own website - where they will then apply as normal.
How will it affect existing job boards?
Job boards that have agreed to share their data with Google such a Total Jobs, CV Library and Reed are likely to benefit from Google for Jobs as large volumes of their traffic comes from organic searches, meaning Google will pick up job adverts from these sites easily and could even give them more exposure than they may already be getting - providing they are posted in the correct format.
Job board aggregators that may not see the same levels of success are those that operate large paid-for SEO strategies in place (ensuring they currently show top of Google's results for many job-related keywords), as the new Google for Jobs search functionality, whilst sitting underneath these paid-for ads, could be a major distraction to users, reducing clicks on these ads.. Only time will tell what the impact will mean.
What you need to know to succeed
Over time, Google for Jobs is likely to have a direct impact on how candidates are finding relevant jobs, but to rank highly in the new search function, certain guidelines for the formatting of job adverts need to be adhered to.
Our infographic details these guidelines and top tips, which you can share around your team to help your business best succeed in ranking highly for relevant job related searches.