Don’t forget the candidate: a closer look into candidate experience
Candidate experience is the corporate elephant in the room. It’s real and everyone knows it’s real, but they’re not sure what to do about it.
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A candidate’s experience can have a significant impact on the way your business is perceived in the market, and ultimately, how it performs. It’s proven to be directly tied to recruiting performance so it’s increasingly crucial you work to improve your candidate experience.
Improving candidate experience: why you should care
With the emergence of employer branding a company’s treatment of the candidate can impact your company’s reputation — 60% of candidates go through a bad experience when applying to a new job, and 72% of them choose to share their experience with others.
Constituents of candidate experience
Candidate experience is about more than just the way a jobseeker is treated after they apply for a role.
It includes all aspects of the candidate journey including the application process, interview process, experience of the applicant tracking system (ATS) as well as how you treat rejected candidates. It’s the ongoing relationship of which the recruitment process is just a part.
The first step to improving your candidate experience is to fully understand it.
There are 5 key components of candidate experience:
- Corporate baggage
- Rules of engagement
- Application stations
- Acceptance in rejection
- Aftersales service