Shop direct

"Unquestionably, the success of our fulfilment operation through peak was underpinned by the innovation and creativity of the Guidant marketing campaign. It was a tailor made campaign that dynamically adapted to our changing needs, delivering the diverse range of skills across the multitude of operational shifts that we operate. Quite simply we couldn’t have delivered peak without them."

- James Harper, Fulfilment Director at Shop Direct 

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Company Revenue 

712.8 Million USD





Region Supported 





Won 'Best Recruitment Marketing Campaign'

at the Recruiter Awards  


Over 10,000 applications

and placed over 1500 workers 


91% of the peak workforce

were happy with their experience working at Shop Direct with Guidant Global 


NPS of +59

With a dramatic increase in demand for warehouse workers to cope with the demands of Black Friday, Christmas and January sales, as well as competitors recruiting in the local area for similar roles, we needed to differentiate Shop Direct to attract candidates in a targeted and engaging way. 

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