Guidant Global partners with Get-Optimal to remove gender bias from job adverts

To increase and build on the in-house expertise in diversity recruitment of our team, and remove gender bias from job adverts, Guidant Global are delighted to announce our partnership with Get-Optimal. Our collaboration enables us to licence Get-Optimal's job ad optimisation technology to ensure our end-clients’ job adverts are optimised for diversity, equality and inclusion (DE&I) as and when needed.

Get-Optimal is a UK-based global technology company whose core product is job ad optimisation. Its core technology optimises adverts using artificial intelligence and machine learning for diversity, inclusion and SEO.

Global Marketing Director of Guidant Global Alexa Bradbury commented on our new partnership:

"Improving DE&I is at the top of the corporate agenda for so many organisations right now, and Get-Optimal is a fantastic example of innovative recruitment tech that is helping to make the world of work fairer and more inclusive. We're excited to take the solution to our clients and to open the door to more talented people from all backgrounds.

At Guidant Global, we love what we do. We love making a positive difference to our clients and colleagues alike. We're passionate about instigating change within our industry and helping our clients lead the way within theirs by having an open and flexible approach to recruiting from a wide and inclusive talent pool.

By collaborating with our clients, suppliers and industry partners, we're opening doors for people who the recruitment sector has historically overlooked. We're experts in delivering diversity and inclusion initiatives across many disadvantaged groups and have actively taken the lead within the recruitment industry when it comes to disability inclusion."

Get-Optimal founder and CEO Daniel Fellows added:

"We're thrilled to work with one of the leading workforce solutions providers in the UK and a team universally respected and renowned for their innovative, creative and technology-led approach to talent management.

Their passion and commitment to diversity, inclusion and accessibility is leading the UK staffing solutions industry right now, and they will be a perfect partner as we roll out our SaaS product across the UK and North America."